London’s Leicester Square renamed the Xbox One Square

Renaming London’s Leicester Square

To mark today’s launch of Microsoft’s eagerly awaited Xbox One, London’s Leicester Square has been transformed with a giant stage, huge Xbox One console and impressive light show. The street signs have also been replaced with green and black signs to match.

Excited gamers queued up through the night to be the first to get their hands on the hottest games console with many Game stores and Tesco Extra branches opening at midnight to serve the eager customers. The console is priced at a hefty £429.99 and comes with a new, improved Kinect motion sensor which the makers Microsoft claim is so sensitive it can detect the users heart rate and even detect which muscles are being used while a player is using the console.

Marketed as a “complete, all-in-one home entertainment system” the Xbox One will go head to head with Sony’s new PlayStation 4 which goes on sale next week priced at £350. Microsoft’s number one rivals in the gaming market remained tight-lipped about their launch plans for next week but they did give visitors to London a taste when they lit up The OXO tower in the style of the recognisable PlayStation controller.

London prepares for Xbox One launch